Marketplace Seller Resources

Practical guidance for sellers planning marketplace operations. These short resources are general information and should be reviewed alongside the current rules of each marketplace.

Seller account launch checklist

• Confirm that the legal business name, tax information, bank information and contact details match supporting documents.
• Prepare accurate product identifiers, categories, dimensions, pricing and fulfilment details.
• Assign account roles according to business need instead of sharing a primary password.
• Review each marketplace’s current onboarding and prohibited-product requirements before submission.

Catalogue quality checklist

• Use accurate titles, attributes, descriptions and product images.
• Keep variation relationships, stock information and pricing consistent.
• Remove unsupported claims and ensure that branded content is authorised.
• Track suppressed or incomplete listings and document corrective actions.

Advertising review checklist

• Define campaign goals, budgets and reporting periods before launch.
• Review search terms, bids, placements and product-level performance.
• Separate marketplace advertising spend from professional service fees.
• Avoid guaranteed-result language; performance varies by category, price, competition, stock and offer quality.

Account-health workflow

Monitor marketplace notifications, document issues, assign an owner and deadline, preserve supporting records and follow the applicable marketplace appeal or correction process. Marketplace decisions remain under the marketplace’s control.

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